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Wednesday 26 September 2018

Local SEO Ranking factors 2018 for Local Business | Local SEO Ranking factors


Local SEO Ranking factors

Local SEO- As the name implies, local SEO utilizes many of the aspects of regular SEO, but is focused on targeting users in a specific location, efforts of local SEO is designed to reach the customers and bring them either onto your site or into your store.

 Some of the local SEO ranking factors involve
·         Google My Business
·         Links
·         Citation
·         Reviews
·         On-Page Signals
·         User Experience
·         Personalization

 

Google My Business- it’s an important part of local SEO, once you created your Google My business listing, make sure that your site is properly optimized. Add high-quality images and company logo.
Links- link signals refers to inbound links to your website, avoid spam links from low-quality sites, instead of that focus on high-quality links. Link Anchor text is the text that appears highlighted in a hypertext link, which can be clicked to open the target web page.
Citation- these signals are concerned with how well your company information can be verified by other online sources and it may come from other business, review sites, or social media platforms.
Reviews- according to Statista 84 percent of consumers trust online reviews. Ask users for honest and productive feedback to improve your reviews, customer reviews become more important for business every year.
On-Page Signals- it’s important to any local SEO strategy, the content on your business site should serve your local audience and the content of each page should be unique no duplicate content, make sure that your content includes targeted keywords.
User Experience- to check whether your site is helpful for visitors or not, behavior sends signals to Google. When the customer arrives at your profile they should know how to find the information they want, if they can’t find easily they will leave your site.
Personalization- make your site mobile friendly is a good standing for local SEO if your site performs poorly for mobile user search engines will downgrade your site.


Tuesday 11 September 2018

Web Designing Tricks and Tactics that drives your sales

Web Designing Tricks and Tactics that drive your sales
Web designing tricks and tactics- Each and every business owner needs a new website that gives a confidence to visitors to take the next step, buy or contact.


Types of web designing tricks
·         Color web designing tricks
·         Video web designing tricks
·         Trust symbols of web designing tricks
Color web designing tricks- Red and green are the good colors for those who are color blindness or deficiency struggle with the most if your targeting the people focus the women on blue, purple and green and for men blue, green and black.
Video web designing tricks- It usually increases the sales and conversions of videos. Videos can be used to share their stories or about their differentiators in business-to-business or service based companies.
Trust symbols of web designing tricks- Two logos review sites and Paypal’s certification are the two main trust symbols. It is a goal to make sure that he or she, the potential buyer feel to provide a good experience or product.
Types of web designing tactics
·         Homepage web designing tactics
·         Landing pages of web designing tactics
·         Blog web designing tactics
Homepage web designing tactics- Homepage is the face of your business, we have to remember that if the visitor accessing your site from a range of devices and if the site is not responding properly or designed to display appropriately an all devices, it turns to a potential lead away.
Landing pages of web designing tactics- The most important thing is that to include a strong headline and clear description of the benefit to your visitors will get from your offer and what problem you help them to solve.

Blog web designing tactics- Blog attracts the visitors, improves SEO for your site which helps to establish you as a subject matter expert and overall helps to increase conversions.
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